Celebrity-Curated E-Commerce Hits Home Decor
These days, shopping online is like going to a post-Oscars party. You can grab a drink (in this case, one from your home bar) and settle in to see some of the hottest stars and the hottest fashion....
View ArticlePutting the Local in SoLoMo E-Commerce
SoLoMo is not just one of the most entertaining buzzwords to say that has emerged in the last year, but it is also the topic of a recent blog post at Shop.org. The post discusses data and topics...
View ArticleE-Commerce Gets Fabber -- and More Social!
Fab.com’s 3.5 million US members were alerted by email to new site enhancements released on Wednesday: “We just reinvented social shopping. Again,” the email proclaimed. While the fruits of Fab.com’s...
View ArticleThe Future of E-Commerce Will Go Beyond Transactions
A recent Forbes piece takes a look at the future of e-commerce and how curated retail sites, like AHAlife are just the beginning of what is to come. To date, there is no doubt that e-commerce is a...
View ArticleDoes Orbitz Use Data to Drive Up Sales Through Site Search?
One of the many benefits of e-commerce sites is the customer data. We’ve discussed its merits many times, including how it can shape your entire retail operation. But sometimes, online businesses go...
View ArticleThis Summer, Give Your E-Commerce Biz Some Social Buzz
For online retailers, everywhere you turn is another way for you to be more social as a brand so you can reach your customers in new and more engaging ways. If only you could find the time to...
View ArticleEmail’s Not Dead for E-Commerce, But a Little Relevance Goes a Long Way
With stretched resources and even more marketing channels than ever, the upcoming Q4 is a looming proposition for many retailers. Now is a great time to take a hard look at your digital marketing...
View ArticleE-Commerce Lengthens the Path to Purchase
Back in the early 2000s, the path to purchase for a jacket or dress probably went something like this: choose a store or cluster of stores, browse around, try a few items on, make your decision and...
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Augmented Reality in Furniture Retailing: The Future Is Here
A common problem for potential consumers of big-ticket retail items such as furniture and appliances is that it's almost impossible to know how a certain piece will look once it is in their home or...
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3 Holiday Socializing Tips for Retailers
As all consumers know, 'tis the season to be thankful, merry and wise – especially when shopping! And from a big-ticket retailers' perspective, it's more crucial than ever that social media be part of...
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Three Reasons Your Website Must Have Reviews
Fun fact: 61% of customers read online reviews before making a purchase decision according to Econsultancy, making them essential for e-commerce websites. Benefits include optimized SEO, increased...
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Furniture Shopping: Major Differences Revealed Between Generations
For big-ticket furniture retailers, it’s important to know who is shopping, where, why and how selling furniture online is part of the equation. This week, we at Blueport Commerce are going to give you...
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Charitable Brands: How Companies Benefit From Doing Good
Maybe it’s time to take some of that Super Bowl ad money ($262.5 million in 2013 alone) and instead give it to charity. At least that’s what recent studies suggest as they look at how charitable...
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Pinterest: The Toddler Years
It's been a little over a year since Pinterest burst onto the scene, so we at Blueport Commerce thought it a perfect time to check in and see if it's living up to all the initial hype, especially for...
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Showrooming: Friend, Not Foe
To most furniture retailers, the word showrooming strikes a note of fear in their heart. That belief still stands in other industries all over the world – for example, the media had a field day with...
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